Education
English Literature Master's
Degree
2021 - 2024
Master's thesis under the supervision of Dr Courtney Davids.
Title – “Chrononormativity: An Exploration of Queerness, Time, and Aestheticism in Oscar Wilde’s The Picture of Dorian Gray and Virginia Woolf’s Orlando”
Reference letter by supervisor available upon request. Graduating September 2024.
BACHELOR OF ARTS HONOURS DEGREE
2020-2021
Graduated with a Merit Award.
Final Research Essay with the title “Love and Beauty in Oscar Wilde’s The Picture of Dorian Gray”, supervised by Dr Courtney Davids.
BACHELOR OF ARTS DEGREE
2017 - 2019
Graduated with a final semester average of 71% in English Literature, Creative Writing, Philosophy and History.
TEFL
CERTIFICATE
120 hours of course material successfully completed to become a certified English as a Foreign Language instructor.
Udemy Courses
-
The Complete Copywriting Course: Write to Sell Like a Pro
-
Copywriting for eCommerce: The Fundamentals (Updated)
-
The Ultimate SEO Training 2024 + SEO For Wordpress Websites
-
The ChatGPT, SEO, Social Media, & Digital Marketing Course
-
Creativity, Design Thinking, and Innovation for Business
-
Management Skills Training for New & Experienced Managers
EXPERIENCE
copy
writer
november 2023 - present
A1 SEO Glasgow Ltd
Responsibilities:
-
Craft compelling narratives and engaging stories across blog posts, articles, service pages, product reviews, website copy, client pages, and more, captivating diverse audiences.
-
Carefully weave complex topics and data into clear, digestible, and impactful content that resonates with target users.
-
Champion accuracy and precision by conducting meticulous research to ensure content is factually sound and aligns with user intent.
-
Leverage SurferSEO and other optimisation tools to elevate content visibility, improve organic ranking, and drive qualified traffic.
-
Consistently deliver high-quality content at an impressive volume, averaging approximately 10,000 words per week, while adhering to client-specific style guides and brand voices.
-
Collaborate effectively with clients and internal teams to fully understand project objectives and deliver content that exceeds expectations.
-
Embrace feedback as a catalyst for continuous improvement, actively seeking and implementing constructive criticism to refine content to perfection.
-
Ensure flawless prose, smooth flow, and optimal user experience through meticulous proofreading and editing, upholding the highest standards of grammar and readability.
-
Adeptly manage multiple projects simultaneously, prioritising tasks effectively, and meeting deadlines consistently with unwavering professionalism.
-
Leverage data-driven insights and comprehensive keyword research to create targeted content that resonates deeply with the right audience.
-
Craft interesting headlines, meta descriptions, and calls to action that drive engagement and conversions, and turn readers into loyal customers.
-
Actively participate in brainstorming sessions, injecting creative ideas and innovative approaches to content strategy, fostering a collaborative environment.
-
Embrace lifelong learning by continually researching industry trends, SEO best practices, and evolving writing techniques to ensure content excellence. Completed a copywriting course while under employment.
-
Utilise Notion and Slack for peak productivity.
Reason for leaving: Retrenchment
content
writer
april - august 2023
my content pal
Responsibilities:
-
Created engaging and high-quality blog posts, articles, service pages, product reviews, website content, and stories for diverse clients.
-
Conducted in-depth research on various topics to ensure the accuracy and relevance of content.
-
Utilised SEO techniques, particularly on SurferSEO, to optimise content for improved search engine visibility and ranking.
-
Wrote and edited an average of 15,000 words per week, maintaining consistent quality and adherence to client guidelines.
-
Collaborated with clients and internal teams to understand project requirements and deliver content that met their objectives.
-
Implemented feedback from clients and colleagues to enhance the overall quality of content. Proofread and edited content to ensure grammatical accuracy, coherence, and readability.
-
Managed multiple projects simultaneously, adhering to deadlines and prioritising tasks effectively.
-
Utilised data-driven insights and keyword research to create content that resonated with target audiences.
-
Crafted compelling headlines, meta descriptions, and call-to-actions to optimise click-through rates and engagement.
-
Actively contributed to brainstorming sessions, sharing creative ideas and approaches for content creation.
-
Stayed updated on industry trends, SEO best practices, and writing techniques to continually improve content quality.
Reason for leaving: To focus on studies (freelanced with Room 206 during the three month gap)
EDITOR
August 2023- present
jack wild publishing
Responsibilities:
-
Provide guidance and support to new authors throughout the manuscript preparation process, including editing, proofreading, and formatting to ensure publication readiness.
-
Engage in brainstorming sessions with authors to develop and refine their ideas and narratives for publication.
-
Curate and edit submissions for the Avalon Anthology, a poetry journal published by Jack Wild Publishing.
-
Proofread poetry submissions, offering suggestions for improvement while preserving the author's voice and style.
-
Assist in conducting interviews with authors for promotional purposes, contributing to question development and content.
-
Format manuscripts and poetry submissions according to publishing guidelines and standards.
-
Communicate effectively with authors via email, providing feedback, updates, and guidance throughout the publishing process.
-
Utilise organisational tools such as Trello to manage tasks, deadlines, and collaborative projects efficiently.
-
Collaborate with fellow editors, authors, and team members to ensure smooth workflow and successful publication outcomes.
-
Participate in team meetings, offering insights and contributing to decision-making processes.
-
Create engaging social media posts for Jack Wild Publishing, including captions, to promote books, authors, services, and the Avalon Anthology.
-
Develop and execute social media marketing strategies to increase brand visibility and engagement.
-
Ensure the accuracy, coherence, and consistency of published works through meticulous proofreading and attention to detail.
-
Published a collection of poetry, 2 A.M. Debris, under Jack Wild Publishing, an American publishing house founded by the Poindexter brothers, including famous writer Christopher Poindexter.
-
Stay updated on industry trends, writing conventions, and publishing standards to enhance editorial skills and knowledge.
Part-Time/Seasonal Work
JUNIOR WRITER
2021 - 2023
ROOM 206
Responsibilities:
-
Content writing, social media writing and conceptual work.
-
Long Copy/ Short Copy/ Marketing Material/ Digital Copy/ White Papers/ Social Media Copy/ Lifestyle Blog Copy/ Brochure Copy/ Newsletters/ Press Releases/ Website Copy & Broadcast Copy.
-
Conceptualise and create copy and communication plans for brand launches and client campaigns.
-
Monitor social trends and street speak.
-
Thorough market and source research as required for written copy.
-
Proofread and edit a variety of copy material with absolute accuracy.
-
Copy editing of promo material before print.
-
Generate creative ideas and solutions that align with campaign strategies of our clients.
-
Video editing and conceptualising creative video marketing concepts for social media.
-
Creative writing in the form of poetry, prose and personable blogs.
-
Meet performance deadlines timeously.
-
Produce clear, persuasive and compelling messages across all media types.
-
Utilise SEO writing to optimise content.
Reason for leaving: Retrenchment
ENGLISH TUTOR
2020 - 2022
UNIVERSITY OF THE WESTERN CAPE
Teaching English literature to classes of between 15 and 25 students at a time.
​
Responsibilities:
-
One class a week.
-
Office hours.
-
Ensuring students have a firm understanding of research and analysis skills.
-
Marking assignments.
CONTENT WRITER
2019-2021
PHOENIX VOYAGE
Content writing on a freelance contractual basis.
​
Responsibilities:
-
Website copy.
-
Mailers.
-
Company profile.
-
Brochure copy.
-
Marketing Content.
VOLUNTEER WORK
2020-2023
THE MERRIMAN LIONS CLUB
The Lions Club is a humanitarian organisation, with the mission to improve health and well-being, strengthen communities, and support those in need through humanitarian services.
​
Responsibilities:
-
Merriman Lions Club President 2022-2023.
-
Merriman Lions Club Vice President 2021-2022.
-
Merriman Lions Club Alert Officer 2020-2021.
-
Merriman Lions Club Social Media Officer 2020-2021.
​
General volunteer work under the Merriman Lions includes:
-
Weekly volunteer at a soup kitchen (2020).
-
Painting a Physical Therapy room inside a home for autistic children and adults.
-
Assistance with firefighter refreshments.
-
Beach clean-ups.
-
Assistance in various vegetable gardens.
-
Assistance with youth dance classes.
-
Assistance with fundraising for various community-based organisations.
-
Assisting as a marshal for cycling tours and marathons.
-
And many more community-based activities.
MY ROOTS
WE ALL HAVE TO START SOMEWHERE, RIGHT?
Before I became a full-time writer, I was a student. Talent without hard work means nothing, and I wanted to see my words change the world. To financially keep myself afloat until then, I found myself doing...
PART-TIME WORK EXPERIENCE
2017 - 2021
-
Waitress for Rocomamas N1 City.
-
Delivery Driver for La Famiglia.
-
Bartender for events at CPT Stadium and Rugby Sevens.
-
Private Tutor for High School students.
-
Research Assistant for the English Department at the University of the Western Cape.
-
Extra on set of Blood and Water on Netflix.
CASUAL WORK EXPERIENCE
2014 - 2016
-
Retail Sales Work for Cyber Image, N1 City.
-
Retail Sales Work for King Cake Party City, N1 City.
-
Promotional Work for Solar Buddy, N1 City.
-
Promotional Work for Flyboy, Tygervalley.
​